The problem is almost never the home.
It is almost always fixable.
When a property comes off the market, the instinct is to assume the price was wrong. Sometimes it is. More often the real problem is subtler: photography that undersold the space, a launch that failed to create urgency, a legal or planning issue that spooked buyers, or an agent who stopped paying attention after the first few weeks.
With a master's degree in Property Development and Planning and over twenty years across residential sales, land and development in Gloucestershire and Bristol, Adam reads a property and its history differently to most agents. Planning constraints that made buyers nervous. A layout that photographs badly but shows beautifully in person. A price set to win the instruction rather than to sell the home. Most of these are fixable. All of them need identifying first.
That is what the free relaunch appraisal is for. One visit. A precise diagnosis. An honest assessment of what needs to change and what the right price looks like, based on current sold data. No obligation to proceed.
63%
of correctly priced homes find a buyer without any reduction. Only 32% of homes that reduce their asking price do.
Rightmove
21 days
is how long a correctly priced home typically takes to find a buyer. Reduced homes average 47 days, and often far longer.
Rightmove
34% more likely to sell
Sellers who switch agent after eight weeks on the market are 34% more likely to sell, and achieve around 12% more on the final price than those who simply reduce.
Analysis by Spectre, 2017-2022
Your old listing is invisible. A genuine relaunch makes it new again.
Rightmove and Zoopla are not neutral displays of available property. They are algorithms. New listings appear at the top of search results, carry a "New" badge, and trigger alerts to buyers who have set up searches. That burst of visibility in the first two weeks is where serious, motivated buyers come from.
After months on the market, that advantage is gone. A listing drops in the rankings. Buyers have scrolled past it and moved on. Relisting with the same photographs and a lower number does not reset the clock. Rightmove shows the original listing date. A home that has been on since January does not feel new in March.
A genuine relaunch means a new instruction, treated as new. Professional photography, shot with the right light. A description that sells the home rather than listing its rooms. A pricing strategy built from evidence, not optimism. That gets the algorithm working in your favour again. The same first-week momentum, done properly this time.
Behind every Adam Clegg instruction sits the reach of Keller Williams, one of the world's largest property networks, connecting listings to buyers across the UK and internationally. That is reach no single branch office can replicate.
When a buyer walks through the door, Adam is the one who answers their questions.
At most agencies, the person who valued your home is not the person who conducts your viewings. It is whoever is available that day. They have skimmed the listing notes in the car outside.
Adam does every viewing on every property he represents. When a buyer asks about the extension, the planning history, the neighbours or the boiler, he knows the answers. When they have a concern, he can address it in the room rather than promising to follow up. When a buyer is on the fence, he knows the home well enough to make the case for it properly.
Viewings are where sales are won or lost. It is not a job to delegate.
This is what a properly marketed property looks like.
Every instruction gets the same treatment: professional photography, considered copy, and a presentation built to stop buyers mid-scroll.
Three sellers who were where you are now. Here is what happened.
STILL MEADOW, SLIMBRIDGE
On the market with another agent for over a year. No sale.
Adam took on the instruction, relaunched with fresh marketing and sold it within six weeks. Rose and Michael Clift were able to downsize into a bungalow near their family.
"Adam was absolutely amazing and extremely helpful throughout the process of selling their property and eventually moving to be near us."
Beverley Clift, on behalf of Rose and Michael Clift
ELMFIELD HOUSE, EBLEY
Stalled with another agent. Adam relaunched it, found the right buyer, and saw the sale through, allowing Ros and Anthony to move into their retirement home, and a family to move into theirs.
"A true professional, succeeding where large organisations have failed."
Anthony Scott-Hodgetts
16 BLUE CEDAR CLOSE, YATE
Two high street agents. Neither delivered. Adam relaunched the property, managed a fall-through, restructured the transaction and completed the sale at £337,500.
"We had nothing but trouble with high street estate agents and next to no communication from them. I then decided to list with Adam and I can honestly say he did what was asked, was really proactive in getting people in to view and has been immensely helpful throughout the process."
Nikki Gear
Agreeing a sale is not the same as completing one.
33%
FALL-THROUGH RISK
National Average
One in three agreed property sales in England collapses before exchange. Chains break down. Mortgage offers expire.
5%
SECURE PIPELINE
Secure Reservation
A transaction collapse rate of under 5%, against the national average of 33%.
Surveys become renegotiation tools. Most agents take the offer, issue a memorandum of sale and hope.
Adam uses a Secure Reservation Agreement, which commits both buyer and seller financially at offer stage. After the effort of relaunching and finding a buyer, the last thing you need is to watch the sale unravel.
Three steps. No pressure at any of them.
01
BOOK THE FREE RELAUNCH APPRAISAL
Adam visits the property, reviews what happened first time and gives you an honest assessment of what needs to change. Takes around an hour. No cost. No obligation.
02
AGREE A RELAUNCH STRATEGY
If you decide to proceed, Adam sets out a clear plan: pricing, photography, listing date, marketing approach. Everything is agreed before anything goes live.
03
RELAUNCH AND SELL
New listing. New photography. Fresh buyer alerts. Adam handles every viewing personally and keeps you informed throughout, from the first enquiry to exchange.
Questions people usually ask
Whether your home is already off the market or you are still listed and considering a change, these are the questions we hear most.
Should I just reduce the price?
Not as the first move. A reduction signals to everyone watching that something is wrong, and buyers negotiate from there, so it can cost more than it recovers. The marketing and the viewings usually need addressing first. Where a reduction genuinely is needed, relaunching with a fresh approach tends to work far better than quietly lowering the figure on the same stale listing.
My home came off the market. Am I free to instruct a new agent?
If your previous agency agreement has expired, you are free to instruct a new agent immediately. If you withdrew while still within a tie-in period, check your contract for the notice terms. In most cases it is straightforward. Adam can talk you through your specific situation before you commit to anything.
Who conducts the viewings?
Adam does, personally, every one. The agent who valued the home and built the marketing is the agent who should be showing it. That is where a sale is won or lost.
What does the relaunch appraisal involve?
Adam visits the property, reviews the history of the sale, and gives you an honest assessment of what stopped it selling and what needs to change. He will show you the current comparable data and a realistic picture of the right price. Takes around an hour. No cost. No obligation. If you decide not to proceed, you leave with a clearer picture of your options.
My home didn't sell. What should I do now?
Start by finding out why. Not every failed sale is a price problem. Photography, marketing quality, how viewings were handled, a legal or planning issue that spooked buyers. These are often more fixable than a price reduction, and far less damaging. A free relaunch appraisal gives you a clear diagnosis before you make any decisions.
Can I relist my property with a different estate agent?
Yes, in most cases. Check your current contract for any tie-in period or notice requirement. Most agencies require between two and eight weeks notice. Once you are free to instruct, a new agent can create a fresh listing treated as new by the portals, which resets the new-listing visibility your original launch had.
Does relisting reset the days on market on Rightmove?
A genuinely new instruction with a new agent creates a new listing on Rightmove. That listing starts fresh. It carries the New badge, appears at the top of search results and triggers buyer alerts again. The original listing date from your previous agent is gone. This is why a proper relaunch, not just a price reduction on the same listing, makes such a significant difference.
How long should I wait before relisting?
There is no fixed rule, but analysis by Spectre of 2017-2022 listings shows that sellers who switch agent after eight weeks on the market are 34% more likely to sell than those who simply reduce with their existing agent. Waiting significantly longer than eight weeks without action rarely improves the outcome.
What happens when a property is withdrawn from sale?
The listing is removed from the portals. Days on market stop accumulating. When you relist, the history of the withdrawn listing can still be visible to buyers who research the address. A fresh instruction with a new agent, new photography and a repositioned price creates the cleanest break from that history.
I am still listed but want to switch. What do I need to do?
Check your agency agreement for the tie-in period and notice requirement. Most agreements require written notice once the minimum term has passed. Some include a ready willing and able purchaser clause. Check this carefully before signing anything with a new agent. Adam can walk you through your options before you make any decisions.
Find out what it would take to sell your home.
A free, no-obligation relaunch appraisal. Adam visits, reviews what happened, tells you honestly what needs to change and what the right price is now. No hard sell. No vague promises. Just a straight answer.
Or call 01452 447240 to arrange a meeting.
Why homes don't sell, and what actually fixes it
